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How to Create Facebook Pixels and Generate Access Tokens for Your Pixels

June 4, 2024
July 15, 2024

Setting up Meta Pixels (formerly Facebook Pixels) and generating respective Access Tokens will enhance your ability to track conversions and optimize your Facebook ad campaigns. This article provides a detailed guide on creating these Pixels and generating Access Tokens.

A. Create a Facebook Pixel

To create a Facebook Pixel, ensure you can access your online store’s Facebook Business Manager.

Step-by-Step Guideline:

Step 1: Log in to Events Manager

Step 2: Connect Data Sources

  • Click Connect Data Sources.

Step 3: Select Web and Click Connect

  • Choose Web as your data source and click Connect.

Step 4: Name Your Pixel

  • Enter your new pixel’s name in the Name field and click Create.

Step 5: Enter Your Website URL

  • Provide your website URL.

Step 6: Manual Setup

  • Select Do it yourself, then click Next.
  • Choose Conversions API and Meta Pixel and click Next.
  • Select Set up manually and press Next.

Step 7: Get Pixel ID

  • After creating the Pixel, go to Settings to get your Pixel ID.
  • This Pixel ID can be attached to your BurgerShop online store for detailed insights on conversions, audience profiles, and behaviors on your website.

Step 8: Select Events

  • Choose the events you want to track.

Step 9: Confirm Setup

  • Click Confirm to finalize the setup.

Step 10: Complete Setup

  • Click Finish to complete the process.

Select events to follow the events that you want

Click Confirm to finalize set up

Click Finish to complete the process

B. Generate an Access Token for Facebook Pixel

The Conversions API works alongside the Facebook Pixel to send event data directly from your server to Facebook. This integration helps improve the accuracy and performance of your ad tracking and reporting. To enable this, you need to generate an Access Token for your Pixel.

Step-by-Step Guideline:

Step 1: Log in to Events Manager

Step 2: Select Your Pixel

  • Choose the specific Pixel for which you want to set up the Conversions API.

Step 3: Access Settings

  • Go to the Settings tab within the Events Manager for the selected Pixel.

Step 4: Generate Access Token

  • Scroll down to the Conversions API section and click on Generate Access Token. This token is used to authenticate your server events.

Step 5: Save Access Token

  • Copy the generated Access Token and save it in a secure location. This token is essential for the server-to-server communication between your website and Facebook. Ensure it is stored safely, as it will not be stored on Facebook.

By following these detailed steps, you can create Facebook Pixels and generate Access Tokens. Integrating these with your BurgerShop store will provide you with valuable insights into customer behavior, optimize your advertising efforts, and enhance your overall marketing strategy.