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Set up Google Analytics

Google Analytics is perhaps one of the most well-known E-commerce analytics tools used by website owners from all corners of the globe.

To start taking advantage of Google Analytics, you need to have a Google account, sign up for analytics tracking, and choose which data you want to keep track of to start gathering data about purchase activity on your site or app. You can see product and transaction information, average order value, e-commerce conversion rate, purchased time, and other data.

Step-by-Step guideline:

I- You have available Google Analytics 4

1- Go to your store admin, click Store channel > Preferences > Google Analytics 4

2- Paste ID of Google Analytics

3- Click Save

II- You have not available Google Analytics

1- In your web browser, open Google Analytics and log in using your Google Account.

2- Click Start measuring.

3- Fill in the required information then click Next.

4- In Property creation, enter a name for the property and select the reporting time zone and currency. Click Next.

5- Select your industry category and business size, click Next.

6- In the next step, select how you intend to use Google Analytics. Then click Create. Please refer to this article to learn more about business objectives

7- Use the drop-down menu to select your country if it is not already selected, then click I Accept to acknowledge that you have read the Terms of Service.

8- Select Web to enable data collection for your site.

9- Enter your website URL and create a stream name. Toggle on enhanced measurement. Then, click Create Stream.

10- On the next page, copy the Measurement ID.

11- Go to your store’s admin dashboard, navigate to Store channel > Preferences > Google Analytics 4