After connecting your Google Merchant Center account and reviewing your store with the Google Shopping compliance scan, you can sync eligible BurgerShop products to Google.

You can either push all eligible products immediately or configure collections and exclusion rules before syncing.

Note
The Store Health scan checks your storefront and policy compliance. Product feed eligibility is checked separately when you configure or sync the feed. Passing a scan does not guarantee Google approval because Google reviews submitted products independently.

On this page

• Before you start
• Understand products, variants, and eligibility
• Option 1: Sync all eligible products
• Option 2: Configure and sync a filtered feed
• Review sync and Google Merchant Center statuses
• Configure automatic sync

Before you start

Make sure that:

• The Google Shopping app is enabled.
• Your Google Merchant Center account is connected.
• OAuth Connected and Feed API Ready are displayed.
• Your store compliance scan is complete.
• Critical website and policy issues have been reviewed.
• Your store has active products with valid images, prices, stock, and variant data.
• Your target market and language are correct

Understand products, variants, and eligibility

Before pushing your feed, BurgerShop displays a summary of the data that can be submitted

Google generally evaluates product variants as individual feed items. Therefore, the number of eligible variants can be higher than the number of products.

Option 1: Sync all eligible products

Use Sync Now when you want to submit all currently eligible products without adding collection filters or exclusion rules.

Steps

1. From your BurgerShop admin, go to Google Shopping.
2. Select Sync & Products.
3. Review the current feed Health Score and product status.
4. Click Sync Now.
5. In the Push to Google Merchant Center popup, review:
   • Products
   • Variants
   • Eligible to Sync
   • Ineligible
6. Click Yes, Push to Google.

BurgerShop will submit all eligible variants to the connected Google Merchant Center account

Important
If the popup shows No eligible variants found, you cannot start the sync. Review your feed configuration and product data before trying again

Option 2: Configure and sync a filtered feed

Use Feed Center when you want to control which products are submitted. You can filter by collection and exclude products that should not appear on Google Shopping.

Step 1: Open Feed Center

1. From your BurgerShop admin, go to Google Shopping.
2. Open Feed Management.
3. Select Feed Center.

You can also click Feed Center from the Sync & Products page

Step 2: Review the source configuration

In Step 1: Source Configuration, review:

• Target Merchant Center ID
• Target market
• Feed language
• Store catalog API status

Make sure API Connected is displayed, then click Continue to Filtering.

If the Merchant Center ID or target market is incorrect, review your account connection before continuing.

Step 3: Select collections

In Step 2: Filtering & Exclusion, choose which collections should be included in the feed.

• Select one or more collections to sync only products from those collections.
• Select Select All to include all available collections.
• Leave all collections unselected to include all products in your store.

Tip
Use collections when you want to submit only selected product groups, such as T-shirts, posters, or a specific seasonal catalog

Step 4: Add exclusion rules

Exclusion rules remove matching products from the feed.

BurgerShop may provide quick presets such as:

• Hide products priced below a selected amount
• Hide test or sample products
• Hide products with internal or wholesale tags
• Hide products with promotional title spam

You can also create a custom rule.

Steps

1. Choose a product field, such as Price.
2. Choose a condition, such as Less Than.
3. Enter the rule value.
4. Click Add Rule.

Products matching any exclusion rule will not be submitted.

Important
Review exclusion rules carefully. A broad rule can exclude all variants and result in zero eligible products.

Step 5: Continue to feed review

After setting your collections and exclusion rules:

1. Click Continue to Mapping.
2. Review or complete any mapping information shown by the app.
3. Continue to the final feed summary.

Step 6: Review the sync summary

On the Ready to Sync screen, check:

• Target market and language
• Number of exclusion rules
• Total products
• Total variants
• Eligible to Sync
• Ineligible

If Eligible to Sync is greater than zero, click Push to Google.

Review the confirmation popup, then click Yes, Push to Google.

If all variants are ineligible, click Back or Edit and update your feed configuration.

Review sync and Google Merchant Center statuses

After pushing products, go to Google Shopping > Sync & Products

GMC Status

You can also review:

• Product issues
• Price and stock
• Sale price
• Last updated time

Google status is updated automatically. Changes can take up to approximately 2 hours to appear in BurgerShop.

View sync history

Open the Sync History tab to review previous sync attempts, including when a sync occurred and its result

Configure automatic sync

If Auto-sync Disabled appears on the Sync & Products page, products will not update automatically after store changes.

To configure recurring synchronization:

1. Go to Google Shopping.
2. Open Feed Management.
3. Select Sync Schedule.
4. Configure the available automatic sync settings.
5. Save your changes.

After enabling auto-sync, changes to supported product data can be sent based on the configured schedule