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Creating a Flow and Customizing Templates in Klaviyo on BurgerShop

May 13, 2024
July 15, 2024

Klaviyo allows you to create automated email flows that enhance customer engagement and drive sales. This tutorial will guide you through creating a flow and customizing templates in Klaviyo, integrated with your BurgerShop store.

Step-by-Step Guideline:

A. Create a Metric by Postman

Step 1: Use Postman to Create a Metric

Step 2: Enter the JSON Body

{
  "token": "XREb2L",
  "event": "Abandoned cart",
  "customer_properties": {
    "$email": "[email protected]"
  },
  "properties": {
    "item_name": "Boots",
    "$value": 100
  }

Note:

  • The event name must be Add to Cart, Order placed, or Abandoned Cart to map to BurgerShop.

B. Create Flows in Klaviyo

Step 1: Create Flows

  • Log in to your Klaviyo account.
  • Navigate to Flows and create a new flow.

Step 2: Select Flow Type

  • Choose the appropriate flow type:
    • Abandoned Cart: Sends emails with items in the cart that haven’t been paid for.
    • Order Placed: Sends email notifications about orders that have been paid for.

Step 3: Customize the Flow

  • Select and customize the email content within the flow to match order statuses.
  • Edit the information in the email title and content as needed.

C. Customize Return Emails

Step 1: Choose and Customize a Template

  • Select the email template that will be sent to the buyer.
  • Customize the template to include relevant information, such as order details.

Step 2: Preview the Email

  • Preview the email to ensure it contains the necessary information.
  • Example of email content:

At this time, the seller selects preview to preview the returned email. The returned email must contain the following information:

Hello : {{ last_name|default:" }}

<<BG sent you a mail for your created order>>

Order id : {{ event.order.id }}

Items:

Product:
{% for item in event.order.items %}
ID: {{ item.product.id }}
Title: {{ item.product.title }}
Link: {{ item.product.link }}
Desc: {{ item.product.desc }}
Variant_name: {{ item.product.variant_name }}
Size_name: {{ item.product.size_name }}
Color_name: {{ item.product.color_name }}
Image_link: {{ item.product.image_link }}
Price: {{ item.product.price }}
Currency: {{ item.product.currency }}
Quantity: {{ item.product.quantity }}
{% endfor %}

Note:

  • The return email does not need to contain all fields. Customize the email by adding or removing fields as necessary.

D. Finalize and Activate the Flow

Step 1: Change Live Status

  • Change the status of the flow to Live.

Step 2: Click Done

  • Save your changes by clicking Done.

Verify the Flow

  • An email should be sent within an hour after creating an order or adding items to the cart.

Following these steps, you can create automated email flows in Klaviyo tailored to your BurgerShop store to improve customer engagement and drive more sales.

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